Research shows that you only have seconds to capture someone’s attention through a search result. Do you feel the pressure? Because we do. You walk into a room and all eyes are on you. It’s a little uncomfortable, we know. But, in the world of Marketing, you can’t have enough eyes on your website. The…
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As we covered in the last article, organic traffic is the act of driving traffic to your website through content. This is typically determined through algorithms. Specific keywords help bring the content up in search engines. To set yourself up for success, one way to do this is to create a content strategy for your…
Organic search or organic SEO means that a customer found you from typing search terms into Google vs. using a paid ad. While gaining organic traffic takes more time than running paid ads, the results are invaluable. It means that you’ll hold one of the top spots and gain credibility with search engines and customers…
As a business owner, you’ve probably heard of the term SEO being thrown around a lot in the digital marketing space. What does it mean and why do you need it? Today, we’ll break it down for you and dive into some of the basics. It can seem complicated and there’s all these crazy terms,…