
Posts in the Articles Category

In this digital age, having a professional website is imperative for all businesses, regardless of size or industry. If you are a business owner and your business lacks a website, that needs to change. Research shows that approximately 90% of consumers research a product online before they visit an online or physical shop to purchase…

Why is Social Media Important for your Business? Social media is an essential element that should be part of your business strategy, no matter how big or small your brand is. Using social media platforms allow you to connect and engage with customers & competitors, increase brand awareness, and can turn top of the funnel…

There are many different types of webpages, and their size, scope, and complexity depend on many different factors, which would need to be taken into consideration at the planning stage of the Web Development life cycle. That is: not every website has the same needs and uses, and the sooner you determine what kind of…

In the world of SEO, there really are no shortcuts. It takes time and effort to create the right content, optimize it for the proper search terms, and then wait for the algorithm to do its work. It can take up to six months for new content to index on a website. Here are a…
Digital Marketing, Search Engine Optimization, SEO, SEO Optimization, SEO Ranking

Did you know that over 69% of U.S digital media is spent on mobile apps, while 49% of people open a mobile app over 10 times a day? These statistics just show you how significant mobile apps are for businesses. Mobile App Development is no longer considered a tool to help businesses stay ahead of…

Digital Marketing has significantly evolved over the years. These days, there are plenty of marketing strategies business owners can use to reach a broader audience and increase their sales. One of the best advertising models is Pay-Per-Click (PPC) advertising. Whether you’ve never heard of PPC advertising or just don’t know where to start, you are…

What’s the difference between organic traffic vs. paid traffic on your website? When we hear the word “organic” in digital marketing, we aren’t talking about farms or vegetables, even though we love a good salad. We are talking about the amount of traffic that is driven to your website through search engines. Paid traffic on…

Why is Content Creation important? Your ability to create great content will directly impact on your brand’s online presence. A strong presence encourages your audience to interact with your content and will make or break your chances of turning potential customers into loyal fans. 5 Ways to Creating Great Content Create content your followers crave:…

You are an entrepreneur, and you are thinking of ways to market your business to reach a wider audience. Faced with two marketing methods: traditional and digital marketing, which one is your best bet? Before we delve into making choices, you need to fully understand these two types of marketing, their benefits, and their drawbacks.…
Digital Marketing, Digital Marketing Strategy, Return of Investment, Traditional Marketing

Research shows that you only have seconds to capture someone’s attention through a search result. Do you feel the pressure? Because we do. You walk into a room and all eyes are on you. It’s a little uncomfortable, we know. But, in the world of Marketing, you can’t have enough eyes on your website. The…

As we covered in the last article, organic traffic is the act of driving traffic to your website through content. This is typically determined through algorithms. Specific keywords help bring the content up in search engines. To set yourself up for success, one way to do this is to create a content strategy for your…

Organic search or organic SEO means that a customer found you from typing search terms into Google vs. using a paid ad. While gaining organic traffic takes more time than running paid ads, the results are invaluable. It means that you’ll hold one of the top spots and gain credibility with search engines and customers…
- 1
- 2