Posts in the Articles Category

Everything You Need To Know About
Website Development

In this digital age, having a professional website is imperative for all businesses, regardless of size or industry. If you are a business owner and your business lacks a website, that needs to change. Research shows that approximately 90% of consumers research a product online before they visit an online or physical shop to purchase…

February 27, 2023

Web Dev, Website Development

How complex should my website really be?

There are many different types of webpages, and their size, scope, and complexity depend on many different factors, which would need to be taken into consideration at the planning stage of the Web Development life cycle. That is: not every website has the same needs and uses, and the sooner you determine what kind of…

November 9, 2022

Software Engineering, Web Dev, Website Development

3 Effective Ways to Optimize Your Website for SEO

In the world of SEO, there really are no shortcuts. It takes time and effort to create the right content, optimize it for the proper search terms, and then wait for the algorithm to do its work. It can take up to six months for new content to index on a website. Here are a…

September 7, 2022

Digital Marketing, Search Engine Optimization, SEO, SEO Optimization, SEO Ranking

Mobile App Development:
Everything You Need To Know

Did you know that over 69% of U.S digital media is spent on mobile apps, while 49% of people open a mobile app over 10 times a day? These statistics just show you how significant mobile apps are for businesses. Mobile App Development is no longer considered a tool to help businesses stay ahead of…

May 28, 2022

App Development, Mobile Apps

Pay-Per-Click Advertising:
What Is It And How Does It Work?

Digital Marketing has significantly evolved over the years. These days, there are plenty of marketing strategies business owners can use to reach a broader audience and increase their sales. One of the best advertising models is Pay-Per-Click (PPC) advertising. Whether you’ve never heard of PPC advertising or just don’t know where to start, you are…

October 1, 2021

Paid Search Marketing, Pay-per-click, Search Strategy

Organic Traffic Vs. Paid Traffic:
Which One is Better?

What’s the difference between organic traffic vs. paid traffic on your website? When we hear the word “organic” in digital marketing, we aren’t talking about farms or vegetables, even though we love a good salad. We are talking about the amount of traffic that is driven to your website through search engines. Paid traffic on…

July 15, 2021

Organic traffic, Paid traffic, Search Engine Marketing

Digital vs. Traditional Marketing — Blog post

Digital Marketing Vs. Traditional Marketing:
Which One Generates Great ROI?

You are an entrepreneur, and you are thinking of ways to market your business to reach a wider audience. Faced with two marketing methods: traditional and digital marketing, which one is your best bet? Before we delve into making choices, you need to fully understand these two types of marketing, their benefits, and their drawbacks.…

July 13, 2020

Digital Marketing, Digital Marketing Strategy, Return of Investment, Traditional Marketing

The One SEO Strategy You Can’t Live Without

Research shows that you only have seconds to capture someone’s attention through a search result. Do you feel the pressure? Because we do. You walk into a room and all eyes are on you. It’s a little uncomfortable, we know. But, in the world of Marketing, you can’t have enough eyes on your website. The…

April 29, 2020

Content Marketing, Keywords, Search Engine Optimization

Should I Hire a SEO Service?

As we covered in the last article, organic traffic is the act of driving traffic to your website through content. This is typically determined through algorithms. Specific keywords help bring the content up in search engines. To set yourself up for success, one way to do this is to create a content strategy for your…

February 18, 2020

SEO, SEO Service, SEO specialist

What is Organic Search?

Organic search or organic SEO means that a customer found you from typing search terms into Google vs. using a paid ad. While gaining organic traffic takes more time than running paid ads, the results are invaluable. It means that you’ll hold one of the top spots and gain credibility with search engines and customers…

December 16, 2019

Organic search, Search Engine Optimization