In the not-too-distant past, visiting a healthcare provider meant making an appointment, traveling to the clinic or hospital, and waiting to be seen by a professional. This traditional approach significantly shifted with the advent of telehealth, a trend accelerated by the global pandemic. As healthcare delivery evolves, so too does the way it is marketed.…
Posts in the Digital Marketing Category
The construction industry, traditionally rooted in hands-on, manual processes, is undergoing a digital transformation like never before. Driven by rapid technological advancements, drones, and virtual reality (VR) are now at the forefront of this revolution, offering innovative ways to market construction projects. These technologies not only streamline operations but also enhance marketing strategies, creating immersive…
Understanding Fundamentals of Marketing To fully grasp how psychology can influence marketing, there must be an understanding of the marketing fundamentals from a psychological perspective. See, marketing is an elegant dance that calls for the full knowledge of psychological principles and human behavior. Marketing is not just about selling products, and not just about creating…
In the digital age, non-profits face unique challenges in reaching and engaging their target audiences. While the goals of these organizations are noble, the competition for attention and funding is fierce. This blog post aims to guide non-profit organizations, digital marketers, and fundraisers through the intricacies of digital marketing tailored specifically for non-profits. By the…
In the ever-evolving digital landscape, short-form video has emerged as a powerful medium for storytelling, engagement, and brand building. Defined as video content that typically ranges from a few seconds to a couple of minutes, short-form videos have taken social media by storm. Platforms like TikTok and Instagram Reels are at the forefront of this…
Venturing into the wedding photography industry is a dream for many creative entrepreneurs. With the market’s steady growth and the constant demand for skilled photographers, it’s no wonder this niche is both lucrative and fulfilling. Imagine being part of one of the most memorable days in people’s lives, capturing moments that they’ll cherish forever. If…
Digital advertising is skyrocketing, reshaping how businesses engage with their audience and profit from the digital landscape. Among the numerous strategies to enhance online presence, Pay-Per-Click (PPC) advertising emerges as a formidable option, providing a wide array of advantages for businesses of all scales. If you’re deliberating on whether to incorporate PPC into your marketing…
As the economic landscape undergoes seismic shifts, businesses are faced with unprecedented challenges and opportunities. In the wake of a recession, marketing agencies are tasked with devising innovative strategies to navigate uncertain terrain and drive growth amidst adversity. In this article, we’ll explore how marketing agencies can leverage increased ad spend to capture new customers…
Operating a healthcare facility demands seamless coordination of various components to guarantee its success. This blog will focus on three crucial aspects of your marketing endeavors to implement in the healthcare industry. Employing these strategies can distinguish your brand in the industry and attract a broader patient base. The Differentiator: Quality Patient Care First and…
In a world brimming with irresistible treats, standing out as a bakery can be quite a challenge. That’s why effective marketing plays a pivotal role in attracting customers and fostering a loyal following. In this blog post, we will dive into various strategies and techniques to successfully market your bakery to diverse audiences. Whether you’re…
At Mauka Digital, we truly understand and embrace the power of storytelling. Our videography services are designed to take you through every step of the process, from ideation to distribution, guaranteeing that your brand’s story resonates with clarity and impact. Our team of professional videographers is highly experienced in crafting masterful visual stories that capture…
You are an entrepreneur, and you are thinking of ways to market your business to reach a wider audience. Faced with two marketing methods: traditional and digital marketing, which one is your best bet? Before we delve into making choices, you need to fully understand these two types of marketing, their benefits, and their drawbacks.…