Posts in the Articles Category

Blog post

Why Content Creation is Essential for Your Digital Marketing and Brand Strategy

In today’s digital age, having a strong presence online is crucial for businesses to thrive. With the rise of social media and various digital platforms, companies must find ways to stand out amongst the noise. This is where content creation becomes essential. The Afterthought Approach vs. Strategic Content Creation Many companies make the mistake of…

Content Creation

January 10, 2024

Ryan Thompson

Blog post

The Power of Personas in Marketing: Three Examples

In today’s fast-paced digital world, understanding your target audience is crucial for effective marketing analysis. However, merely knowing their demographics and interests is not enough. To truly connect with your clients on a deeper level, you need to craft personas. What are Personas? Personas are fictional characters that represent different segments of your target audience.…

Brand Development

December 22, 2023

Ryan Thompson

Blog post

Know Your Why: The Key to Effective Marketing

As a savvy business owner or marketer, you already know the importance of telling a compelling story to attract and retain customers. But did you know that in order to truly make the most of your marketing efforts, it’s crucial to tell the right story to the right people, at the right time, on the…

Brand Development

November 28, 2023

Ryan Thompson

Blog post

5 Strategies to Amplify Your Brand’s Marketing

Marketing is an essential part of any business. Amplifying your brand’s marketing can give your business an edge over the competition. Do you want to increase your brand’s visibility and attract more customers? There are five proven strategies you can implement to amplify your brand’s marketing. These strategies include: humanizing your brand, leveraging social media,…

Brand Development

November 16, 2023

Ryan Thompson

The WordPress core feature you are (probably) underusing

According to the W3Techs 2023 web usage survey, 43.1% of all websites on the internet that use a Content Management System (CMS) are built by using WordPress. This popular framework is a very powerful Web Development tool that has a very modest learning curve and yet offers all kinds of advanced features and potential solutions.…

Software Development

October 13, 2023

Damian Fraustro

Blog post

Brand Development – The 4 Pieces of the Brand Pie

The purpose of this blog is to provide insight into the 4 essential pieces that make up a successful brand: Brand Discovery, Brand Identity, Brand Positioning and Creative Development. Understanding these components will help you create a strong foundation for your brand’s growth. Brand Discovery: A Necessary Foundation The first step to creating a strong…

Brand Development

March 12, 2023

Sofi G

Everything You Need To Know About Website Development

In this digital age, having a professional website is imperative for all businesses, regardless of size or industry. If you are a business owner and your business lacks a website, that needs to change. Research shows that approximately 90% of consumers research a product online before they visit an online or physical shop to purchase…

Software Development

February 27, 2023

The Magic of Storytelling through Videography with Mauka Digital!

At Mauka Digital, we truly understand and embrace the power of storytelling. Our videography services are designed to take you through every step of the process, from ideation to distribution, guaranteeing that your brand’s story resonates with clarity and impact. Our team of professional videographers is highly experienced in crafting masterful visual stories that capture…

Videography

January 12, 2023

How complex should my website really be?

There are many different types of webpages, and their size, scope, and complexity depend on many different factors, which would need to be taken into consideration at the planning stage of the Web Development life cycle. That is: not every website has the same needs and uses, and the sooner you determine what kind of…

Software Development

November 9, 2022

Damian Fraustro

Blog post

How to Properly Develop a Brand Image?

Every industry today is facing stiff competition, and building a great brand that outstands the competitors is the only way to survive. Remember, if you have a small business, you may be competing against the big brands with unlimited budgets and customer experience. So, you have a duty of making sure you stand out, and…

Brand Development

October 7, 2022

Posts in the Articles Category

The Power of Personas in Marketing: Three Examples

Know Your Why: The Key to Effective Marketing

5 Strategies to Amplify Your Brand’s Marketing

The WordPress core feature you are (probably) underusing

Brand Development – The 4 Pieces of the Brand Pie

Everything You Need To Know About Website Development

The Magic of Storytelling through Videography with Mauka Digital!

How complex should my website really be?

How to Properly Develop a Brand Image?

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