Posts in the Search Marketing Category

Read more on Search Engine Optimization and Paid Search Marketing trends, strategies and remarks.

Blog post

Why SEO is a Game-Changer for Healthcare Providers

The healthcare industry is undergoing a significant transformation. Patients no longer solely rely on word-of-mouth referrals or traditional advertising to find healthcare providers. Instead, they turn to search engines. The advent of digital technology has revolutionized how patients seek information and make healthcare decisions. For healthcare providers, this shift presents both a challenge and an…

Search Marketing

August 26, 2024

Maximizing ROI with Social Ads and Social Media Marketing Synergy

In today’s digital landscape, social ads and social media marketing have become indispensable tools for businesses aiming to enhance their online presence and drive sales. However, leveraging these tools independently often falls short of their true potential. The real magic happens when social ads and social media marketing work together in synergy, creating a dynamic…

Search Marketing

August 12, 2024

Ryan T

Unlocking the Power of Advanced PPC Strategies

In our previous blog in this series, “Pay-Per-Click Advertising: What Is It and How Does It Work?”, we explored the foundational aspects of PPC advertising. Now that you have a solid understanding of the basics, it’s time to elevate your strategies to the next level. In this comprehensive guide, we’ll dive into advanced PPC strategies…

Search Marketing

August 5, 2024

Ryan T

10 SEO Tips for Small Business

As a small business owner, it can be overwhelming to navigate the world of SEO (Search Engine Optimization). With so many tips and tricks out there, it’s hard to know where to start. That’s why we’ve put together this list of 10 essential SEO tips that every small business should know. Let’s dig in! Set…

Search Marketing

February 13, 2024

Ryan T

SEO Was Never Dead. In Fact, It’s Driving the Market.

In today’s fast-paced digital world, establishing a robust online footprint is not merely an option but a necessity for businesses spanning all sizes. Amid the myriad strategies available, Search Engine Optimization (SEO) emerges as a linchpin, wielding the power to propel your brand to the forefront of the digital stage. Put simply, SEO refers to…

Search Marketing

January 15, 2024

Ryan T

3 Effective Ways to Optimize Your Website for SEO

In the world of SEO, there really are no shortcuts. It takes time and effort to create the right content, optimize it for the proper search terms, and then wait for the algorithm to do its work. It can take up to six months for new content to index on a website. Here are a…

Search Marketing

September 7, 2022

Pay-Per-Click Advertising:
What Is It And How Does It Work?

Digital Marketing has significantly evolved over the years. These days, there are plenty of marketing strategies business owners can use to reach a broader audience and increase their sales. One of the best advertising models is Pay-Per-Click (PPC) advertising. Whether you’ve never heard of PPC advertising or just don’t know where to start, you are…

Search Marketing

October 1, 2021

Organic Traffic Vs. Paid Traffic:
Which One is Better?

What’s the difference between organic traffic vs. paid traffic on your website? When we hear the word “organic” in digital marketing, we aren’t talking about farms or vegetables, even though we love a good salad. We are talking about the amount of traffic that is driven to your website through search engines. Paid traffic on…

Search Marketing

July 15, 2021

The One SEO Strategy You Can’t Live Without

Research shows that you only have seconds to capture someone’s attention through a search result. Do you feel the pressure? Because we do. You walk into a room and all eyes are on you. It’s a little uncomfortable, we know. But, in the world of Marketing, you can’t have enough eyes on your website. The…

Search Marketing

April 29, 2020

Should I Hire a SEO Service?

As we covered in the last article, organic traffic is the act of driving traffic to your website through content. This is typically determined through algorithms. Specific keywords help bring the content up in search engines. To set yourself up for success, one way to do this is to create a content strategy for your…

Search Marketing

February 18, 2020

What is Organic Search?

Organic search or organic SEO means that a customer found you from typing search terms into Google vs. using a paid ad. While gaining organic traffic takes more time than running paid ads, the results are invaluable. It means that you’ll hold one of the top spots and gain credibility with search engines and customers…

Search Marketing

December 16, 2019

Here’s the Number One Reason Your Business Needs SEO

As a business owner, you’ve probably heard of the term SEO being thrown around a lot in the digital marketing space. What does it mean and why do you need it? Today, we’ll break it down for you and dive into some of the basics. It can seem complicated and there’s all these crazy terms,…

Search Marketing

November 1, 2019