With millions of businesses out there all wanting attention, there has never been a more important time to advertise online using keyword research and strategies. A solid Paid Per Click strategy utilizing proper keyword research is the key to plan, execute, and optimize paid ad campaigns.

What is Paid Search Marketing?

Paid Search Marketing or sometimes known as Pay Per Click (PPC) is one of the most efficient ways to promote your products or services and grow your business quickly and effectively. The Ads will be displayed on search engines such as Google, Bing, Yahoo and others on their (SERPs) search engine results pages.

Mauka Digital is a Paid Search agency and our Google AdWords certified experts’ goal is to focus on getting you as many leads as possible. Without a Paid Search Strategy, you’re at risk of overspending your budget, losing customers, misrepresenting your brand or worse. With a properly executed strategy, you can build your company a targeted, goal-focused ad campaign delivering optimum results.

Our keyword research is based on many factors relating to your specific company, industry products, buyer persona. We also deep dive into your competition utilizing our competitive assessment service to better leverage their data as well. Your search campaign will be constantly tested and optimized for relevant keywords, target audience’s preferences and searches, ad copy, bid levels and much much more.

Paid Per Click

What’s the difference between SEM and SEO?

The difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is the strategy used.

SEM is a paid strategy and your ad campaigns are created on Google Adwords, Yahoo, Bing, etc. to promote your business online.

SEO is an organic strategy and is made through content marketing production and keywords. You can read more about SEO here.

Display Marketing Vs. Search Engine Marketing

One of the biggest advantages of display ads is their flexibility. You can create an ad in a variety of sizes and with different images. This allows for more creativity than a text ad (SEM) can offer, which can help your business stand out. On the other hand, display ads are easy to ignore.

Paid Search Marketing services

Mauka Digital’s marketing specialists will deep-dive into your competitors’ online activity, providing a detailed look behind the curtain giving our team additional leverage for your Pay Per Click campaigns (PPC).

This strategic planning process will identify the best campaign strategy, ad group, ad structure, and content to ensure optimal targeting and the highest relevance score based on your objectives and budget. Keyword research and selection will begin once the campaign strategy has been developed.

Search Marketing

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Display Marketing

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Video Marketing

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