What is Paid Search Marketing?
Paid Search Marketing or sometimes known as Pay Per Click (PPC) is one of the most efficient ways to promote your products or services and grow your business quickly and effectively. The Ads will be displayed on search engines such as Google, Bing, Yahoo and others on their (SERPs) search engine results pages.
Mauka Digital is a Paid Search agency and our Google AdWords certified experts’ goal is to focus on getting you as many leads as possible. Without a Paid Search Strategy, you’re at risk of overspending your budget, losing customers, misrepresenting your brand or worse. With a properly executed strategy, you can build your company a targeted, goal-focused ad campaign delivering optimum results.
Our keyword research is based on many factors relating to your specific company, industry products, buyer persona. We also deep dive into your competition utilizing our competitive assessment service to better leverage their data as well. Your search campaign will be constantly tested and optimized for relevant keywords, target audience’s preferences and searches, ad copy, bid levels and much much more.
What’s the difference between SEM and SEO?
The difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is the strategy used.
SEM is a paid strategy and your ad campaigns are created on Google Adwords, Yahoo, Bing, etc. to promote your business online.
SEO is an organic strategy and is made through content marketing production and keywords. You can read more about SEO here.
Display Marketing Vs. Search Engine Marketing
One of the biggest advantages of display ads is their flexibility. You can create an ad in a variety of sizes and with different images. This allows for more creativity than a text ad (SEM) can offer, which can help your business stand out. On the other hand, display ads are easy to ignore.
Paid Search Marketing services
Mauka Digital’s marketing specialists will deep-dive into your competitors’ online activity, providing a detailed look behind the curtain giving our team additional leverage for your Pay Per Click campaigns (PPC).
This strategic planning process will identify the best campaign strategy, ad group, ad structure, and content to ensure optimal targeting and the highest relevance score based on your objectives and budget. Keyword research and selection will begin once the campaign strategy has been developed.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two components of search marketing (SEM). It combines marketing and advertising, giving your business a 360-degree strategy for online self-promotion. Your company has an intelligent option for online marketing and advertising with search marketing. You can attract valuable organic and paid traffic that results in leads, sales, and money with a competitive search marketing approach. If you need help developing, launching, and managing your search marketing strategy, Mauka digital can help.
One of the most popular forms of online marketing is display advertising, a type of paid advertising. Display advertising on websites, apps, and social media platforms are a visual way to advertise your company. At Mauka Digital, our team of Internet marketing experts knows perfectly what is display advertising, inside and out. We’ve worked in Internet marketing for years, and that means we’re proud to have one of the most experienced and accomplished display advertising teams in the industry.
Videos are a fantastic approach to educate your target audience about your goods and services by “showing, not telling“. One of the reasons it works so well as a marketing strategy is that they provide you the opportunity to speak with potential clients personally and assist them in their purchasing process. Mauka Digital creates quality eye-catching video content to connect with customers and catch their attention in a digitally overloaded world. Our video marketing campaigns have won some of the industry’s most prestigious awards across competitive verticals.
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