What is SEO?
Search Engine Optimization (SEO) is an organic strategy that’s applied through detailed content creation, marketing optimization, and relevant keywords focused on delivering top page listings on the SERPS (Search Engine Results Pages). SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results.
Search engines such as Google, Yahoo and Bing, use bots to crawl website pages, collecting information from them, and adding to their index. Ranking factors will determine the order pages will appear on serps.
Search ranking factors can be considered aspects of the user experience. For example, unique content quality and keywords are key factors of content optimization. Indexability, crawlability, and mobile-friendly user experience are also very important website architecture factors to define authoritative pages.
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Keyword Optimization
Through an efficient organic search engine optimization plan, you may win online most cheaply. When done correctly, this implies that when clients search for a good or service you’re selling, they’ll find your website on the first page of search engine results on Google or Bing.
We build your website strength and rankings with sustainable organic search engine optimization services that bring high-quality customers to your website. We focus on ethical and sustainable techniques to develop your website profile. Say goodbye to a dysfunctional website that nobody visits, and say hello to a steady stream of new leads.
Content Optimization
You’ve heard it many times: Content is king. Without a strong content marketing strategy, your business might as well be invisible. Text content still remains one of the most important factors for achieving business objectives and getting noticed online. It’s more important than ever to have relevant, distinctive, keyword-rich content on your website to attract more visitors.
Our Team creates valuable, and consistent content to attract and retain a defined audience, and ultimately drive profitable customer action. Our content creation umbrella means we can produce and optimize website content, blog posts, landing pages, press releases, emails, infographics, and much more. Building a long-term and consistent content marketing strategy for your target audience will set your business up for success.
Blogging / Backlinking
Adhering to the off-page SEO principles is another approach to increase organic search traffic for your company website. In other words, a backlink is an incoming link to your business website from another web page or a blog post. The more resources are linked to your website, the more credible it is considered to be by Google or another search engine and the more you will get your website noticed. Getting quality backlinks from other websites increases your chances of being noticed by search engines like Google and ranking your site higher. Mauka Digital creates quality content that lands on authoritative sites and increases our client’s search engine visibility. Our link building campaigns have won some of the industry’s most prestigious awards across competitive verticals.
