Mauka Digital’s Award Winning Video Production Process
In Pre-Production our team meets with you to better understand your brand’s goals, and how you want to achieve them through video storytelling. We then follow up with the specific outline of steps for your video. These steps might include: Storyboarding, Location Scouting, Hiring Extra Crew, Creating Shooting Schedules, among other procedures particular to each project.
Storyboarding is the process of planning the look of the video and how the story and scenes will break down. An MD team will be assigned this task, which works together with your brand, ensuring a successful story outline.
Location Scouting is a vital part of video production. We’ll work with you to find the perfect locations to shoot your video.
Crew Scaling is sometimes necessary and can occur if the video growth requires it. We take care of all the necessary expansion.
Shoot Scheduling is when we prepare for production and define when the project will be shot.
Production is the center of your project. It’s the moment when everything planned comes to fruition. Shooting begins, and pieces of the pre-production start dropping into place. .
During production, our team may use highly skilled and trained experts or specialized hardware. One of these is Aerial Videography, sometimes called Drone videography.
Also important and sometimes overlooked, is Lighting, Blocking and Production Designing.
Lighting Whether working with Natural or Artificial, our teams will cast the best possible light on your story.
Blocking is the way the actors will move, speak, and appear in the shots. It will, for the most part, be defined before shooting begins, but is heavily relied upon at this portion of the process.
Production Designing is the management of all the objects, props, and costumes that appear in the shot. They are selected based on the objective and the goals of the video.
Post-Production is where the whole video comes together! All the parts gathered during production are now fully incorporated to showcase what your brand represents. You’ll have a hand in how this final story will be created. The three most important parts of post-production are Editing, Color Grading, Music, and Animation.
This is where the Mauka Digital secret sauce comes into play. Are you ready for us to create another award-winning masterpiece for your brand? Reach out in the contact form below and speak to one of our experts TODAY!
Distribution is how and when the video is released to the public, what platforms will be used for distribution, and how marketing is used for getting your story out to the masses. Our team of Marketing experts will guide you through all parts of this journey.Contact us today!
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