Which Alt-Tech Digital Option is right for you?

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Facebook, Instagram, and YouTube have become deeply entrenched in society. The platforms keep growing in numbers, but there is a growing movement of up-and-coming alt-tech alternatives that are starting to show legs of long term viability. It may be worth it for your business to consider as it casts its net to an even larger audience. Let’s start off with the basics and explore the platforms that would work best for your business.

5 Platforms to Explore

  1. GAB

    What is impressive about this social media platform of six million users is that they have taken the time to build out their own servers. This means that they are not beholden to big tech and consequently leaves this out of the app and android stores. This ground up approach has attracted a growing following that is eager to try something new and not based in Silicon Valley. Gab’s platform draws upon Facebook’s UX/UI in its approach. One can make groups, engage in paid ads, as well as engage in their own marketplace offering. Sharing natural, authentic, and user generated content is encouraged to connect with your audience, increase brand awareness as well as engagement.

    User Persona:
    • DO be genuine when it comes to responding to users
    • DON’T delete comments or posts

  2. GETTR

    This NY based platform just celebrated ten million users. Live Streaming and a TikTok like feature called GTok have started taking root. Businesses that use similar visual content off of TikTok and Instagram are thriving. What is unique about GETTR amongst all the alt-tech platforms is that it breaks down analytics, so you can gather information about what posts are performing well. This comes in handy as you work to perfect your social media presence with content that actually engages your audience.

    User Persona:
    • DO focus on short videos for higher engagement
    • DON’T post text only. Use links, videos, or graphics as well.

  3. TRUTH SOCIAL

    After Trump left office, he created this social media option. It currently boasts over six million users and is growing. Video is hosted by alt-tech partner Rumble offering a real clean experience while providing a growing option for ads. You can easily share news, links, and all kinds of bite-sized content. Recently the text limit was expanded to one thousand characters. Tip: Be sure to include “http://” before any links to make sure they are clickable in posts.

    User Persona:
    • DO engage with others to increase visibility
    • DON’T copy and paste. Be original in content.

  4. RUMBLE

    Rumble is a growing platform for entertainment, similar to YouTube, where one can create short and long form video content. Live-streaming is growing in popularity and a great option for monetization for your business. This Toronto based company went public in 2023 and has signed a growing list of exclusive content creators to grow its base.

    User Persona:
    • DO use this conjunction with your social media for added reach
    • DON’T forget about the exclusive agreements that maybe in place with YouTube

  5. TELEGRAM

    This messaging service is similar to WhatsApp in that you can message and call contacts however businesses are starting to embrace this app due to its SMS-like approach to getting in front of their customers. Over 700 million subscribers make this an extremely popular app on pace with TikTok and giving Facebook and Instagram a run for their money. The option to share large videos, pre-schedule posts, and customize your subscriber’s user experience make Telegram a force to be reckoned with.

    User Persona:
    • DO create fresh and exclusive content to draw eyes
    • DON’T expect instant success, it takes time and consistent to grow

Final thought

Do your research!! It can be impossible to dedicate time to cater to all social media platforms when you’re busy running your business. Narrowing them down to a few platforms that best suits your business’ needs will give you the opportunity to focus your efforts and get the best out of your time invested in it.

And as always, if you need some help navigating these platforms, our team of experts can help guide you along the way. Feel free to reach out!

Happy posting!

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