Posts in the Articles Category

Blog post

Brand Development – The 4 Pieces of the Brand Pie

The purpose of this blog is to provide insight into the 4 essential pieces that make up a successful brand: Brand Discovery, Brand Identity, Brand Positioning and Creative Development. Understanding these components will help you create a strong foundation for your brand’s growth. Brand Discovery: A Necessary Foundation The first step to creating a strong…

Brand Development

March 12, 2023

Sofi G

Everything You Need To Know About Website Development

In this digital age, having a professional website is imperative for all businesses, regardless of size or industry. If you are a business owner and your business lacks a website, that needs to change. Research shows that approximately 90% of consumers research a product online before they visit an online or physical shop to purchase…

Software Development

February 27, 2023

The Magic of Storytelling through Videography with Mauka Digital!

At Mauka Digital, we truly understand and embrace the power of storytelling. Our videography services are designed to take you through every step of the process, from ideation to distribution, guaranteeing that your brand’s story resonates with clarity and impact. Our team of professional videographers is highly experienced in crafting masterful visual stories that capture…

Videography

January 12, 2023

How complex should my website really be?

There are many different types of webpages, and their size, scope, and complexity depend on many different factors, which would need to be taken into consideration at the planning stage of the Web Development life cycle. That is: not every website has the same needs and uses, and the sooner you determine what kind of…

Software Development

November 9, 2022

Damian F

Blog post

How to Properly Develop a Brand Image?

Every industry today is facing stiff competition, and building a great brand that outstands the competitors is the only way to survive. Remember, if you have a small business, you may be competing against the big brands with unlimited budgets and customer experience. So, you have a duty of making sure you stand out, and…

Brand Development

October 7, 2022

3 Effective Ways to Optimize Your Website for SEO

In the world of SEO, there really are no shortcuts. It takes time and effort to create the right content, optimize it for the proper search terms, and then wait for the algorithm to do its work. It can take up to six months for new content to index on a website. Here are a…

Search Marketing

September 7, 2022

Mobile App Development:
Everything You Need To Know

Did you know that over 69% of U.S digital media is spent on mobile apps, while 49% of people open a mobile app over 10 times a day? These statistics just show you how significant mobile apps are for businesses. Mobile App Development is no longer considered a tool to help businesses stay ahead of…

Software Development

May 28, 2022

Pay-Per-Click Advertising:
What Is It And How Does It Work?

Digital Marketing has significantly evolved over the years. These days, there are plenty of marketing strategies business owners can use to reach a broader audience and increase their sales. One of the best advertising models is Pay-Per-Click (PPC) advertising. Whether you’ve never heard of PPC advertising or just don’t know where to start, you are…

Search Marketing

October 1, 2021

Organic Traffic Vs. Paid Traffic:
Which One is Better?

What’s the difference between organic traffic vs. paid traffic on your website? When we hear the word “organic” in digital marketing, we aren’t talking about farms or vegetables, even though we love a good salad. We are talking about the amount of traffic that is driven to your website through search engines. Paid traffic on…

Search Marketing

July 15, 2021